We build products and tools to make the most of your data.
Identify candidate observations.
Build a model for the observations.
Track the observations in a consistent, reliable, and malleable format.
Convert the representations into something meaningful.
Review the data. Let it influence you and the world around you.
All data is Bayesian evidence — perception improves our beliefs about the world.
All models are wrong, but some are useful.
What gets measured gets managed.